The ebook is a modern publishing variant that has gained increasing importance in the book market. In the meantime, both self-publishers and reputable publishing houses are using the electronic publication method because it is uncomplicated, fast and future-oriented. The result of a success story that once began as an unnoticed alternative to classic books and today combines numerous advantages for both author and reader.
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E-book – reading books in a contemporary way
The ebook has long since become one of the most popular publishing models, which has already convinced countless readers of its merits. This book version offers the content of the manuscript in digital form, so that it can be displayed either on a corresponding eReader, tablet or PC. It is not uncommon for electronic publications to be designed with automatic adaptation, making them readable on any device. What is now an indispensable element of the book industry therefore began a few years ago with the increasing presence of digitisation.
In 1971, the first project worth mentioning on this subject was “Project Gutenberg”. The aim of this project was to digitise copyright-free manuscripts and then offer them free of charge, but this was of little significance.
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At that time, e-books were not yet highly regarded, as the presentation and quality of printed works dominated. This was followed in 1988 by “Mona Lisa Overdrive”, the first publication in electronic form intended for commercial use. But even this publication could not match the success of printed books.
The reason for the breakthrough of the e-book, on the other hand, was the need of publishing houses to make savings, which could be done most efficiently with a work without printing and storage costs, without compromising on quality or the sales market.
In the course of this, the e-book succeeded in conquering the book industry in the 90s and gradually established itself.
Although printed manuscripts continue to generate more readers, the electronic alternative has now succeeded in creating a solid customer base.
This is primarily due to the many positive characteristics that an e-book has in comparison to other publications. They are reflected above all in the publishing process.
Advantages of ebook production – the cost-effective book publication
Some of the most significant features that distinguish an e-book are the cost-effective production conditions. After all, the digital book version can be produced much more profitably than printed works. This means that all work relating to the manuscript can be done electronically and can be changed as often as required. A professional only needs a little time for this and does not charge any additional fees. In contrast to the book in printed form, where a new printing master has to be created for each adaptation, the ebook can definitely convince. This pleases the publisher, because it makes the publication not only cheaper but also less complicated.
In this context, the printing costs, which are usually the biggest factor in the expenditure, are also eliminated. As if that weren’t enough, the digital work requires fewer employees and thus provides further savings potential. But this does not diminish the quality in any way; on the contrary, e-books are now state-of-the-art and guarantee first-class presentation. After all, the publicist can use the saved budget in other ways, for example to improve the readability and presentation of the e-book or to market it. This also has various advantages, which distinguish it from the publication of classical works.
Advantages of e-book marketing – generating readers quickly and in many ways
Those who decide to publish e-books can look forward to a multi-faceted spectrum of marketing strategies. After all, the electronic book version can be presented in a first-class manner. Without costly campaigns, the e-book reaches numerous readers.
Instead of long delivery times, expensive fees for renting a warehouse or taking shipping regulations from the respective target country into account, the distribution of the digital book shows what a stress-free and inexpensive alternative looks like. E-books can be ordered from anywhere in the world without additional postage costs, as the work is only available as a download. Furthermore, there are no waiting times until the successful delivery and the manuscript is not subject to any special customs regulations. This makes marketing simple, while maintaining the same chances of making it to the book market.
One of the most serious advantages is the permanent availability of the plant. Due to the elimination of printing, an e-book is available indefinitely, which simplifies sales. In conjunction with this, the concept of the digital novel offers equally profitable features for the reader.
E-book benefit for readers – space-saving reading fun with variety
Buying an ebook proves to be an investment in a modern way of reading. It combines the quality standards of ordinary books with casual requirements. Especially people who like to read a lot avoid the question of space with e-books, because all books can be stored digitally on the eReader. This means that you have every favourite manuscript at hand, no matter where the person is. In addition, eBooks are durable and cannot be damaged by external influences such as moisture, dirt or improper storage.
Not to be forgotten, however, are the price calculations, as electronic works often cost less than printed versions.
Readers benefit from the positive features just as much as the publisher, because they too do not have to take postage or delivery times into account.
Readability on different terminals is another aspect that characterises the electronic version of the book, because it would make the manuscript usable in various situations, including during leisure time on the e-book reader or during a break on the PC. However, some requirements must be met before a digital book can compete with printed book versions.
Ebook Benefit for readers
Requirements for Ebook – suitable reader for authentic reading pleasure
Although e-books excel in their efficient use, a few basic principles should be established so that the reader does not have to make any concessions compared to printed publications. Especially the reader must be of the best quality and compatible with the intended applications. Meanwhile, there is a wide range of devices available and their performance varies. A few of the most popular models are the Kindle, an invention of online giant Amazon, and Tolino, a variant launched by booksellers.
There are also lesser-known products, although Kindle and Tolino have long had a monopoly position in the industry. While digital books can be read on other devices, an eReader has several advantages that make it ideal for use with ebooks, including
- Screens with eye-saving effect
- long battery life
- book presentations
- unique lighting for reading quality even in the dark
- Translation options
- conformable step image
- good handling
- large memory
- easy scrolling
Independent of the ebook reader, however, the quality of the electronic manuscript should also be guaranteed, so that the readability is in no way inferior to the traditional book. Especially with regard to dimensions, formatting and page layout it is important to prefer a professional presentation. In this context, it would also be advisable to provide e-books with a fair price/performance ratio, where the scope is commensurate with the cost. Only when the e-book meets all the guidelines does it represent an equivalent alternative to printed works.
E-Book vs. classic book printing – book industry in transition
Currently, more and more readers are opting for ebooks instead of print versions or at least buying both versions. A few years ago this looked quite different. In principle, even today, electronic publication cannot be on a par with printed books, especially when it comes to giving away literary works, but e-books have great future potential. Not least because of their low cost and flexibility.
The Ebook Test therefore produced a positive result for the modern book form, as it proves to be an additional sales market for the publishers. Not all passionate readers switch to a digital work, but it generates a new readership. Young people in particular, or those who travel a lot and have little free time, find the e-book an excellent opportunity to read an exciting novel as well as informative non-fiction books despite the tight schedule or limited space available. After all, the eReader can be used more quickly during commuting or learning phases instead of always carrying a large, heavy book and having exactly the right title at hand for the intended purpose.
Accordingly, the two types of publication do not necessarily compete with each other, but appeal to different customers. In terms of the success of the authors, this offers greater chances of establishing their own work profitably on the market. Based on this, the ebook is an ideal foundation for self-publishers to start their career.
Advantages for self-publishers – with an ebook effectively becoming an author
Over the years, the electronic book variant has increasingly proven its worth in self-publishing, because it presents aspiring writers with a cost-effective and simple method of publication. Many online platforms such as Amazon even offer authors a concept of publishing the manuscript free of charge and without prior knowledge. This always includes the publication of the ebook as well as several additional services. In addition, the self-publisher can expect a generous repertoire of tools for marketing.
This shows once again that a digital book has various advantages. Although a combination with book-on-demand would also be conceivable, the focus of self-publishers is consequently on the e-book.
Here the electronic work scores points:
- prompt publication
- little or no financial effort
- extensive design possibilities
- Waiver of expert knowledge
- free optimisability
Regardless of the way the self-publisher wants to publish his manuscript, the e-book opens up a large portfolio of options for young publicists in particular to enter the book industry without taking too much risk. This is a key element for most authors, because not everyone has the necessary financial means, the relationships with the right contacts and the know-how to publish the book without a publishing contract.
This is why the digital version of novels has succeeded in establishing a certain equality of opportunity, whereupon not only leading publishing houses can establish their protégés on the market, but also undiscovered talents can realise their dream of a career as a writer.
As a result, fewer publicists fall for the printing subsidy publishers, who are otherwise often a point of contact for those who have not been contracted by a major service provider. With the opportunity to give free rein to one’s own ideas without a publisher, many writers find that the striving for security through a supposedly reputable publishing house is much less. Parallel to the development of the ebook for self-publishers, however, trustworthy publishers also recognised the possibilities that an electronic book offers them.
E-books in the publishing concept – progressive publication with potential
In the beginning, it was the publishing houses that recognized the advantages of the e-book for publication, but this type of publication faded into the background shortly afterwards. The reason was that many publishers continued to identify with the printed work and the readers themselves often held the outdated view that publication via a publishing house must necessarily be linked to the creation of a classic book. This is not the case today, as a large number of leading service providers now rely on a combination of traditional print and modern e-books.
This is not only more profitable for the service provider, it also offers the author more opportunities for self-realization. Better still, some publishers are also offering their authors the chance to start with the e-book and later follow up with a printed model, so that the inexperienced author can first get an idea of the book world. Other service providers separate the various publication methods in order to create a solid platform for young authors with e-books and book-on-demand, in which the publisher also has lower losses even in the event of a lack of success. This increases the willingness of the publishing house to pave the way for unknown publicists to publish books.
At the same time, the publishing house represents progress and remains competitive on the fast-moving market. This is an essential component that helps smaller publishing houses in particular to hold their own against the big competitors and offer a portfolio that is interesting for authors while remaining economically viable. Basically, there are certainly various disadvantages with the digital book, whereupon each author, reader and publisher should decide independently whether the type of publication fits their individual expectations.
The e-book, however, provides publishers and writers with a first-class basis for introducing a manuscript to the book industry in an inexpensive, modern and risk-free way.